Social Desirability Gauges
BIG DATA POLL asked a series of questions to ascertain the potential for social desirability bias significantly impacting the results of each survey. That included whether voters themselves believed in a “shy” vote for Donald Trump.
BIG DATA POLL asked a series of questions to ascertain how comfortable or uncomfortable voters are being honest about their political beliefs with various groups of people, to include family, friends, neighbors, coworkers, strangers, and pollsters.
The Inside The Numbers™ Election 2020 Public Polling Project being conducted by BIG DATA POLL is funded solely by viewers of the podcast, the first ever such project.
Each survey uses a variety of data collection modes — phone collection, online survey panel and two-way text messaging, or Short Message Service — to reach what we believe to be a more representative sample of potential voters who will make up the electorate in the 2020 U.S. election. Partners for data providers include industry leaders Aristotle Data Solutions (National Voter File), CINT Accelerating Insights Exchange, and Dynata.
P.S. This map is not yet publicly shared. So, if you’re seeing it, then you should check back later. But if you cannot help yourself, then go ahead and click on the states to view crosstabs. The American Association of Public Opinion Research (AAPOR) Transparency Initiative Checklists and Questionnaires (online versions) will be linked shortly.
